Mattress producer King Koil, which is transitioning from a licensee structure to a direct manufacturing model, will open its first company-owned factory in April in the Phoenix suburb of Avondale, Ariz.
The company initially plans to employ 50 people at the 90,000 square-foot facility, which will service retailers in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.
“Our new King Koil factory is a key component of our new direct-to-retail manufacturing strategy,” said King Koil CEO David Binke. “Designed and outfitted with the latest machinery in the bedding industry, the Arizona factory will enhance our efficiency as we continue to implement our new platform. By controlling our own manufacturing base, we’ll be able to respond faster to our retail partners’ needs with a keen focus on helping them improve their margins on King Koil bedding sales.”