With the sheer number of features that cars come equipped with these days, it’s no surprise that many customers can feel a little overwhelmed in trying to learn how everything works; the result is a lot of these features may end up going unused as customers either don’t know they’re there, or simply can’t be bothered to use them. While this problem is becoming less of an issue with things like Android Auto and Apple CarPlay providing seamless integration between smart devices and cars, there are still a number of customers who never even touch features like autonomous parking.
Two years ago, a JD Power survey showed that twenty percent of new car buyers don’t use a significant number of features their cars come equipped with, and what they found is that the first thirty days of an owner’s experience with a car determines whether they want to use in-car features or not. But one Ford dealer in Phoenix, Arizona is taking it upon themselves to fix this- even if it means going to their customers’ driveways personally and spending time with them to explain everything clearly.
It’s called the Start Team, and it comprises of four dedicated individuals that travel directly to customers’ homes at their convenience in order to show them how all of the features in their new purchases work. The Start Team at Sanderson ensures there is always at least one member in the office or in the field, to meet customer demand and members even travel statewide to provide at-home, hands-on training.