Will Making Golf ‘Fun’ Also Make It Profitable?


Via azcentral.com

The Waste Management Phoenix Open has put Arizona in the sporting world’s spotlight, with upwards of 600,000 fans attending the tournament and a national television audience tuning in.

The problem isn’t with the professional tournament held in Scottsdale, which lured a record 655,000 spectators last year, generated an economic impact estimated by boosters at nearly $390 million and continues to unveil new entertainment and seating amenities.

The number of fairly active players declined from 25.3 million in 2012 to 23.8 million in 2016, the most recent estimate provided by the National Golf Foundation. That’s also down from 29.8 million players one decade earlier, in 2006.


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