Scottsdale tech company hosts convention to help companies with company culture

Scottsdale-based recruitment marketing software company LocalWork.com is hosting its inaugural convention on how companies can leverage a purpose-based business to grow and scale their organization.

Scottsdale-based recruitment marketing software company LocalWork.com is hosting its inaugural convention on how companies can leverage a purpose-based business to grow and scale their organizations.

CultureCon 16 is labeled as the only conference 100 percent dedicated to company culture. The Oct. 28 conference in Scottsdale is designed to inspire, educate and collaborate on the best ways companies can leverage its culture, said Ryan Naylor, CEO and founder of LocalWork.com.

“We believe that all facets of your business are impacted when you have a great culture,” Naylor told me. “I wanted to bring some thought leaders together to really educate on not only the idea of creating great company culture, but the how to’s in creating great culture.

“Too many conferences talk about this, but if we want Arizona to be a lightning rod of purpose-based business, we need to start executing and implementing this,” Naylor said. “It’s a strategic way to implement and improve company culture.”

The two keynote speakers will be Brian Mueller, the president and CEO of Grand Canyon University; and Paul Heslop, founder and CEO at Salt of the Earth, a Salt Lake City-based natural and organic spa treatment and product company.

Speakers throughout the day include Scottsdale Mayor Jim Lane, CampusLogic CEO Gregg Scoresby and Greg Head, former Infusionsoft chief marketing officer and marketing strategy advisor.

Panels throughout the day include a track geared towards marketing professionals who want to tell the right story about their culture and how to generate brand loyalty.

Another track is geared towards human resources and attracting the right people to their organization.

A third track is geared to executives to learn from their peers and discover why there is a direct correlation and return on investment while investing in their employees.

Naylor said he’s already seeing a big response with attendance. The conference will be capped at 350 people.

Many of LocalWork’s 300-plus customers will be coming in from all over the country to participate.

“We want to brand Arizona as a market that offers thought leadership around company culture,” Naylor said. “I think it’s a great way to recognize us by differentiating and leveraging company culture the right way to build your business. We want people to find the right fit for their business.”

LocalWork, which has 12 full-time employees, is also hiring with five positions open for account executives, product managers and programmers.

LocalWork’s recruitment marketing software helps hiring managers create culture landing pages which tell the company story and are designed to increase the conversion rates of candidates who apply for open positions.

The landing pages have videos and photos so candidates can visually see themselves working for that company.

If you go:

  • What: LocalWork’s CultureCon: Building a meaningful company with purpose-based business
  • When: 12:30 p.m. to 6 p.m. Oct. 28
  • Where: ASU SkySong, Scottsdale
  • Cost: $199, includes dinner, two drink tickets, conference sessions and live performance by a band during a networking social
  • More info: culturemarketing.com

Source: Scottsdale tech company hosts convention to help companies with company culture – Phoenix Business Journal

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